在當今數位時代，網站安全與搜尋引擎優化（SEO）已成為企業與網站經營者不可忽視的重點。HTTPS，即超文字傳輸安全協定，是在 HTTP 基礎上加入 SSL/TLS 加密機制，使資料在傳輸過程中受到保護。這不僅提升了用戶的安全性，同時對 SEO 也有實質性的影響。
Google 於 2014 年宣布，HTTPS 為搜尋排名的輕微加分項，代表著採用 HTTPS 的網站在搜尋引擎中可能獲得較高的排名。雖然這並非唯一排名因素，但在競爭激烈的市場中，任何小幅度的優化都有可能帶來顯著的差異。
此外，使用 HTTPS 的網站能避免瀏覽器出現「不安全」的警告訊息，尤其在 Chrome 與 Firefox 中，HTTP 網站將被標記為不安全，這會大幅影響用戶的信任度，導致跳出率上升，進而負面影響 SEO 表現。而 HTTPS 則能提升使用者信任與網站整體體驗，這些都是搜尋引擎衡量網站品質的重要依據。
從技術層面來看，HTTPS 能提升網站的資料完整性與防止內容遭竄改，對於維護網站排名與內容可信度具有正面效果。尤其對於收集用戶資料的網站，如電商平台、會員系統等，HTTPS 幾乎是基本要求。
總體而言，轉換至 HTTPS 不僅能提升安全性，還能間接增強 SEO 效果。對於希望在搜尋結果中保持競爭力的網站而言，採用 HTTPS 已非選項，而是必要的趨勢。
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